The news business can track its competition on a story like Brett Favre returning to indeed sign with the Vikings, despite the earlier retired again drama.
First, text messages hit some newsroom staffers, who relayed the then rumor of Favre's return to an editor, who immediately found the story with anonymous sources on WCCO TV's site with longtime sports anchor Mark Rosen.
Other blogs and media started to copy. The Associated Press confirmed Mississippi airport officials seeing plane with Vikings logo taking off.
And the media frenzy was off and running. Updates every few minutes. Until about 2 p.m. news of Favre signing broke with Star Trib and Associated Press. Fans mobbed Winter Park with strib reporter worrying about security and traffic.
The circus begins. Favre already suited up in red No. 4 practice jersey.
We twittered the news, we Facebooked. Are those verbs?
Beat that, Gutenberg!
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